Social media is a constantly evolving aspect of the online world. People use these networks to connect with friends, family, role models and businesses alike. Your company can use social media and SEO marketing tactics to recruit qualified candidates for open positions. By searching for the right keywords and spending a small amount of time looking at a few different aspects of someone’s social media accounts, you can attract and connect with potential employees who are a great fit for your company.
On any social media channel, keywords are important. But, keywords are essential if you’re using social media as part of an applicant search. You can see who understands your industry, has experience working in it, and provides insight into improvements. Not only that, using keywords can help you rank on a social media results page.
- While posting jobs on LinkedIn might seem like a good idea because of the number of responses, companies often get unqualified applicants. Weed out by searching specific terms and experiences relevant to your open positions. Continue reading